[NKAJDL] NIKE AIR JORDAN Delta

Within the Jordan ecosystem, Delta had previously been established as the ‘streetwear’ product represented by up-and-coming, on-the-go creatives—but these ‘authenticators’ were only used as models, without a nod to their stories, or to how the shoes fit into their lives.

Jordan collaborated with singer Destiny Rogers for their FA22 Delta campaign, showcasing a glimpse into the life of an aspiring creative in LA. The campaign utilized a scrapbook-style aesthetic, featuring collaged visuals capturing the artist's creative energy using the product. The ephemeral graphic system provided Jordan teams worldwide with a ‘toolkit’ of assets allowing them to activate the campaign in a hyper-local way with their local talents.

As part of the campaign, a unique 'scrapbooking' experience was offered in-store, enabling customers to design their own collages using elements inspired by the graphic system.