[PLBRCA] Peach&Lily Brand Campaign 2023
Field
Beauty
Type
Campaign
Medium
Social, film, Photography
CD, copy
Julia Reiss
Production
Erin Kennnedy
Photography
Christine Hahn
DP
Alex Dynan
Styling
Olivier Rizzo
Hair
Hiro+Mari
Makeup
Kuma
Casting
Aaron Bakalar
Styling
Rebecca Dennett
Cast
Alicia Yoon, Melissa Denizeri, Safiya, Marie-Christine, Nick Crawford
Beauty Without Secrets is a multi-platform brand campaign featuring the real skin journeys of five unretouched, makeup-free members of the Peach & Lily community, alongside Alicia Yoon, founder and CEO, Peach & Lily.
The campaign was motivated by a 3,000-person survey of members of Peach & Lily’s community that found 80% have difficulties feeling beautiful, 86% contend with negative emotions about their skin, and 92% have a greater sense of community if they understand they’re not alone in their struggles.
“The minute you are sharing your struggles, you move from self-doubt to self-acceptance to empowerment.”
—Alicia Yoon
